Are Millennials becoming Boomers?

The Wifeguy Divide & Advice for Young(er) Men

Disclaimer to all my beloved Subscribers. This article is a bit different from my usual work and is directed toward an audience of young men. It’s more vulgar, informal, and less professional than my typical content, and it may not be of interest to everyone.

If this doesn’t bother you, please enjoy! I look forward to creating more content for you all, and it’s only possible thanks to your continued interest and support.

It’s been one hell of a hectic week, and nobody seems able to escape the Wifejak discourse. I didn’t want to write this, as I’ve been trying to stay on the sidelines, but everybody is, if you’ll pardon my French, happy to throw out dogshit takes on all sides. Every single one of them is wrong. I am objectively correct, and I will lay out the facts.

At the time of writing, I’m supposed to be preparing a speech for the upcoming Toronto Scyldings Event, where I’ll be speaking alongside Dimes, John Carter, and Dave Greene—three brilliant minds and esteemed brothers-in-arms in the daily existential struggle of clown world. Unfortunately, this situation has become insufferable.

Not only will I say my piece, but I will also tell any Gen Z readers what I think is the best course of action for the decade ahead.

The Wifejak meme exploded in popularity recently. It’s a meme of a young White woman, usually suburban and conventional, saying things that, from the male experience, are annoying but ultimately cute and endearing. Things like, “There’s a spider in the bathroom,” “I’m cold,” or “I have a migraine” (she ate nothing all day, slept five hours because she scrolled through TikTok blasting her corneas with maximum brightness, and drank eight ounces of water over the last two days). It’s the silly little things women do and say that come off as quaint and homely.

The meme originated in 2021, created by Redditor u/AvaSpelledBackwards, and was first used alongside stereotypical captions about girlfriends or wives as early as July 2022 on X (formerly Twitter). It gained significant traction in April 2024, evolving into a widely recognized meme. Despite its depiction of a conventional suburban younger White woman, it has spread far and wide across the internet and is now found in every language.

Guys from South America, Europe, and East Asia are making their own versions, proving that this is indeed a universal experience among men: women being silly and annoying but getting away with it because you love them and they’re cute. The widespread appeal of Wifejak highlights the shared, lighthearted aspects of relationships globally.

Nick Fuentes, the probable closeted homosexual, along with the Tate-esque hustler sphere, went apeshit over this meme, throwing bizarre and retarded accusations towards guys who love their girlfriends or wives as gay and effeminate. Fuentes publicly criticized the Wifejak meme, calling it “pathetic” and suggesting that men who relate to or enjoy it are effeminate—a sentiment echoed by others in his sphere.

Unfortunately, the response from Wifeguys was to turn a simple, shallow Wojak meme into a pseudo-intellectual litmus test for heterosexuality or a filter for anti-social behaviour. They claimed that anybody who had a problem with the meme must hate women or were closeted homos themselves, and Wifejack was transformed into some kind of shopping cart moral test or trolley problem analogy, framing the meme as a philosophical debate about societal expectations and human nature.

The debate escalated further when users like I, Hypocrite joined in, drawing comparisons between unmarried men and traits they deemed antisocial or even repressed, implying similarities across the group.

What started as a lighthearted depiction of everyday relationship dynamics became a polarizing symbol of broader conflicts over modern masculinity, internet culture, and relationship norms.

What’s really driving this divide is that Millennials have theirs, and young Gen Z men do not. That’s it. Most Millennial men are at the point now where they caught the last chopper out of ’Nam in the mid-2010s, managing to dodge the recent economic obliteration that could or would have wrecked their dating prospects, social status, and overall stability. They built up their skills, barely skimmed by or defeated DEI hiring practices, and worked long enough to afford a house, condo, land, or other property—assets they could leverage into a respectable situation where they can eke out a living, mostly support a spouse, have kids, and provide a reasonable quality of life.

Gen Z young men, by contrast, are extremely radical. They want a total rollback of no-fault divorce, the 19th Amendment (or local equivalents), and limits on women’s capacity to work. The response from Millennials, who are barely a decade older than the oldest Gen Z (Zoomers) and only five years older than the youngest Millennials (Zillennials), is to basically tell them to sit down, shut up, and accept even fewer prospects than what Millennials had. Now, in their defence, Millennials are statistically worse off than Generation X and obviously far behind Boomers.

The backdrop of this situation, and the discourse at large, is the Trump victory, with many mistakenly believing the fight is over—at least for now. It is not over, because large swaths of the United States still grapple with the socio-economic and socio-sexual problems plaguing the entire Western world. Meanwhile, disaffected vassal states like Canada, the UK, Australia, France, and Germany are faring even worse.

Red states following the Trump victory may experience a small baby boom. The entire U.S. could even see a mini economic boom. Optimism is a powerful thing, and even in the darkest night, faith must be kept. Even in states suffering the most—where young men lack the capital, resources, or higher status to find a partner and afford a family—there’s still a chance for temporary relief. The vibe has shifted. Many believe that “everything is going to be okay,” at least for the interim, and they’re ready to return to complacency, turning their swords into ploughshares.

As popular YouTuber Martin Goldberg has observed, Millennial Wifeguys believe, with some justification, that they are now the cultural elite. They see the dissident right as dominated by established, married men in long-term relationships.

This belief is wrong. Not only is it untrue now, but it will also remain false going forward. No amount of “suck it up, princess” is going to fix the problem. The reality is that 35–45-year-old Millennial Wifeguys have no idea what to do, or they have ideas they cannot translate into functional, practical advice. This is because they have much to lose, are out of the dating game, and are holding on for dear life themselves.

Martin Goldberg makes a few other interesting points. First, Millennial Wifeguys haven’t yet experienced truly long-term marriages and relationships, as the average marriage in Canada ends in divorce after about 14 years (The Smart Divorce).

Second, if you squint at the Wifejak meme, it’s not all that different from wife-hating boomer comics in the newspaper, like the one where the fat old man hands his wife a pistol when she asks for a blow dryer. I, too, despise the seething hatred Boomers have for their many, many wives and their slop relationship advice—or their advice about anything, really. What the fuck is their problem? Why did they marry someone they clearly hated, to the chagrin and misery of everyone around them, including their kids and extended family?

It does make you wonder: is the difference between the Millennial Wifeguy and the Boomer just a matter of time and age? The very first person to post a Wifejak meme was allegedly a feminist lesbian mocking the average woman’s passivity and her implied commands to the men in her life, like getting them to kill a spider or fetch her water. It wasn’t originally intended to be endearing, though there is an undeniably endearing element to helplessness in women.

It’s a male instinct to want to take care of things like this, and there’s nothing wrong with that—provided it doesn’t go to extremes. All stable, healthy relationships require reciprocity. You can’t have a functioning relationship with a woman who’s constantly girlbossing her man around and “wearing the pants,” nor can you have one with a man who refuses to cook his own meals because “it’s women’s work” while relying on fast food whenever she isn’t around.

I won’t repeat the statistical hardships and obstructions young men face today. You can read about them below, where I dissect every piece of advice Millennial Wifeguys try to push on Zoomers. (Hint: it’s almost always bad advice.)

My issue is that they either don’t understand the situation or acknowledge it and then suggest you casually walk into statistical machine-gun fire. For example, they often tell young men—particularly Christian ones—to join a church (which is ideologically captured and doesn’t even share the same worldview as either the Wifeguys or Zoomers), find a young lady (who overwhelmingly isn’t found in the most religious areas, which are rural and populated with seniors), and start working (in rural areas across North America that are poor, with minimal job opportunities and little upward mobility—key factors needed to raise the status of young men to “get the girl”).

By offering this advice, they are setting young men up for failure, a life of bitterness, and spite. If Zoomers were to follow this en masse, they’d end up worse off than Boomers with their four divorces, two custody battles, and monthly alimony payments. If you question this or point it out, you’ll likely be told to “deal with it”—that it’s the godly or Christian thing to do—even though those giving the advice don’t have to make the same sacrifices (or, at most, make far fewer sacrifices) that they’re demanding of young men.

It’s better to shut up and say, “I don’t know,” than to give young men bad advice. Many conservative influencers who’ve managed to pull this off are media grifters, or they work in data analysis or other laptop jobs, like software engineering, which grant them significant mobility. In other words, their lifestyle isn’t scalable enough to be meaningful advice for the masses of young, angry men starving for the bare necessities of the male experience: not raw sex, but a loving wife and kids.

Side note: There is absolutely nothing traditional about this arrangement. It’s a simulacrum of a simulation from the 1950s, which itself was a simulacrum of early industrial-revolution life.

I just can’t wrap my head around these tendencies. I’m not a Christian, so I don’t fully understand the dynamics of the church or the gravitational pull of these captured institutions that make it so goddamn hard to part ways and start something new the right way. But this is a colossal waste of time.

Separately, I’ve criticized the best and brightest of these “Religion Guys” who’ve built careers discussing esoteric Christian symbolism, theology, and meaning for not having the balls to acquire the basic skillsets needed to start their own denomination or crown themselves an anti-pope—or whatever it is they need to do.

They are failing younger men where they should be leading. Leadership requires being plugged into the discourse and the lived experiences of younger men and understanding what they’re going through.

Piecemeal advice for Zoomer guys

I’m not a Zoomer. I’m a Zillennial, which is a person born in the last three years of the Millennial generation and the first three years of Gen Z. This is the cusp between the two. Zillennials are actually responsible for creating much of the popular aspects of Zoomer culture, and many musicians, artists, influencers, and online personalities quietly come from this cohort who’re after thought of as being Zoomers.

Zillennials are known for code-switching and having one foot in both generational experiences. We were too young for MySpace, too old for TikTok, and just right for Facebook, Vine, Tumblr, and Snapchat (which we used 16 years ago to get nudes from girls). Some Zillennials lean more towards one side or the other, but most exist somewhere in the middle.

We popularized shitposting and post-ironic, surreal, or absurdist humour, hit our peak of youth in the mid-2010s, and astroturfed Donald Trump to victory with memes. We were also among the first to aggressively normalize White advocacy and White identity politics. We are “daddy” to Zoomer girls and “baby” to Millennial cougars. Zillennials are the “30-year-old boomer” meme. (It’s me, I’m 30.)

We remember what life was like before Web 2.0 and smartphones. We also experienced the “Golden Age” of hookup culture in the 2010s, revelling in all its fun and degeneracy before it was revealed to be soulless pleasure-seeking. Back then, Tinder’s algorithms weren’t designed to suck you into a black hole or steal your money; they actually helped you match and hook up with people—which, oddly enough, sometimes turned into functional long-term relationships.

In short, we’re Generation Z’s older siblings—often the firstborn sons and daughters—bearing a crown that carries a heavy weight.

Get in shape

This one is obvious: you are competing in a global sexual marketplace and fighting an uphill battle against dudes around the world who are juiced to the gills, taller than you, and have more money than you. You gain nothing but objective physiological benefits from working out. You sleep better, feel better, and have the energy to handle the mentally exhausting garbage in your day-to-day life while tolerating the HR mammies and lunch ladies trying to tone-police your Sensitive Young Man nature.

No matter what women say, they like a fit man. While there’s some variation in whether they prefer twinks or muscular-but-chubby men, the fact that you work out already puts you in the top tenth percentile. If you even think about working out and know you should be doing it, you’re already in the top 50%. Many people are cretins who do not understand the importance or value of self-improvement, or they lack the willpower to pursue it. Most people take the path of least resistance in life. By working out, you’ll gain confidence knowing you’re bigger, stronger, and dedicated to something. If you have nothing else going for you, let the gym be the routine that grounds you.

All-natural supplements are mostly bunk. Most natural testosterone boosters only try to create the optimal environment for muscle building—in other words, they make your body do what it’s supposed to be doing when you’re not plagued with poisoned slop for food, running on six hours of sleep, and needing an extra-large black coffee with a white can of Monster to wake up in the morning.

Creatine monohydrate, Co-Enzyme Q10, and fadogia agrestis + ashwagandha are the only natural supplements that actually do anything. Creatine is a compound naturally found in meat; you’d need to eat about 2 lbs of beef daily to match the equivalent dose from supplementation. Creatine helps replenish ATP (adenosine triphosphate), the primary energy currency of your cells, particularly during high-intensity activities. It may also slightly improve your healing capacity, especially for minor muscle tears. Creatine enhances endurance in daily activities—whether you’re climbing multiple flights of stairs, going for a run, or spending extended time in the bedroom. It also increases your body's genetic maximum capacity for building and growing muscle.

Coenzyme Q10 is heart muscle, you can buy as a supplement at Taj Mahalmart, and works synergistically with creatine because it supports mitochondrial function, increasing the number of mitochondria in your cells. These "powerhouses" are essential for generating ATP. CoQ10 helps ensure your body efficiently produces energy, while creatine stores and channels that ATP directly into your muscles, enhancing physical performance and endurance.

SARMs (Selective Androgen Receptor Modulators) are a popular fad among cross-earring, racially ambiguous, broccoli-top perm Zoomers in pyjama pants and crusty dirty socks with sandals, hogging my bench press in the gym. They’re more expensive than traditional steroids and only half as effective.

SARMs were developed to provide the benefits of steroids without messing with your hormones or causing suppression. However, what you actually get is moderate benefits with moderate to high suppression of your natural testosterone production.

Do not use performance-enhancing drugs (PEDs) until you’ve reached your natural genetic maximum for muscle building or you’re 30+. It’s extremely sad and disappointing to see young guys tearing a rotator cuff because they were too impatient or so brainrotted with body dysmorphia that they felt the need to look like the Tren Twins or Sam Sulek.

Additionally, SARMs can negatively affect neuroplasticity, which is a significant risk if you’re under 25, as your brain is still developing. If you’re determined to use PEDs, cycling moderate amounts of testosterone is a far safer and more effective option. It can improve your overall well-being, leave you healthier, and save you money in the long run compared to the cost and risks of SARMs or other experimental compounds. If you ever see a retard claim that bench pressing 315 lbs is the new 225 lbs, they probably can’t bench 225lbs because only 1.2 million Americans can, and if you can bench press your body weight you are stronger than 75% of all living American men. A 225 lb bench press means you are a demigod by comparison to the average man. If elite level athletics are your passion or hobby, by all means will-to-power your way to the top, but it’s not necessary for men who just want to be strong, healthy and good looking.

Become Anti-Fragile

I’m not going to lie—this one is extremely difficult, but it’s a massive bonus if you manage to pull it off. The global economy is in the dump, but there are plenty of obscure, niche ways to make ends meet. These aren’t get-rich-quick schemes, but you could reasonably pay the bills doing laptop job gig work and make the same amount of money as clocking in somewhere—while enjoying the flexibility to travel, work from home, and choose your own hours.

Any skills that could get you hired as a freelancer on platforms like Fiverr or Upwork are worth exploring. You could start a boomer-slop meme page on Instagram and sell it, launch a semi-decent clothing brand that offers shapewear for men, start a print shop, or learn graphic design.

The reality is that college and university credentials only take you so far. Traditional pathways to wealth, power, status, and influence now require navigating an increasingly labyrinthine series of longhouse shit-tests designed to either drive you insane or induct you deeper into the DEI cult. That’s assuming you’re even lucky enough not to be passed over by some foreigner with two standard deviations lower IQ who’ll work for less on paper but take home more by cutting corners.

Hell, you could even leverage your bachelor’s degree and set yourself up as a know-it-all consultant, with Vice President ChatGPT-4o of your sole proprietorship. Christ, you could create fake digital influencers or e-girls with AI art, translate everything into Hindi, Urdu, Punjabi, or Tamil, and scam billions of Indians out of their village savings—or take a more ethical route and offer finely tuned AI art commissions.

The point is, there are countless ways to start up side gigs you could eventually leverage to pay the bills. Working 40 hours a week in the same place for 40 years with a two-week vacation sounds like spiritual AIDS. Just the idea drives me insane.

That said, Generation X was stupid for not appreciating the blessings they had at the time.

---

Invest in something

Only do this if you’ve got the liquid cash to throw around. If you’ve got debt, try to pay most of it off first before using your disposable income for investments.

Invest in crypto, gold, silver, or companies that you actually like. Don’t ask me how that last one works—it’s weird, but it just seems to.

Reminder: a hamster once outperformed finance professionals with its trades.

I invest in Tesla, Space X, Bitcoin and Monero.

See the World

The cult of travel is a cringe Millennial thing. Millennial women mostly seem to travel to check off boxes, take selfies as a status flex, or eat perfectly curated, themed food specifically designed for Western tourist palates. Part of this is understandable, as women are generally more vulnerable and at higher risk of sexual assault, kidnapping, or worse while abroad.

As a guy, you can do more adventurous things, like emulate Lord Miles, go off the beaten path, or backpack through Turkey with nothing but a MOLLE bag, a smartphone, and a water bottle. With a digital eSIM, you can stay connected on the go, visit tombs of emperors or important historical sites that only you and other map-painting game enthusiasts care about.

I recently went to Europe, spending most of my time in France, though I explored other areas as well and had a blast. I recommend travel because it puts life and Western civilization into perspective. You realize how busted the place you come from actually is and discover that alternatives exist. A better quality of life, friendlier and happier people, better food, the opportunity to build memories—and, if you’re lucky, maybe even work opportunities—are all things travel can offer.

It really hammers home that “home” doesn’t have to be the way it is now. Travel can motivate you to fix your homeland’s situation or, in the worst-case scenario, leave for something better.

Travel can be expensive, but there are ways to do it relatively cheaply. Google Flights is extremely useful for minimizing travel costs. For especially long journeys, it might make sense to fly first to a country with cheaper airfare before departing for your final destination.

Always travel light—you don’t need a massive suitcase stuffed with all your clothes, two pairs of shoes, and everything you own. A good 40L bag with a couple of outfits, toiletries, a big water bottle, vitamins, and other essentials is more than enough. Always bring a neck pillow, earplugs, and a sleep mask. Trust me on this—it makes a huge difference.

Do not Passport Bro

"Passport bro-ing" is becoming an increasingly popular method for men trying to secure the bare necessities of the male experience—like finding a wife and eventually having kids. Some guys think they can show up in ugly cargo pants, a stained striped shirt, with a half-bald head and a modest income, and still score the “smokin’ hot Filipina wife” their thrice-divorced uncle with estranged kids bragged about.

This isn’t worth it 80% of the time. If I were to go the passport bro route, I’d aim for Europe instead. No, I don’t mean a materialistic, frigid Slavic woman who sees relationships and marriage purely as a contract. You’re a hot-blooded guy—a Sensitive Young Man who also wants love. I’d personally look to France, Italy, or Spain. Really, anywhere outside the Anglosphere but still in the Western world isn’t a bad choice.

These places are much more conservative in temperament than the Anglosphere. For example, the only woman I saw wearing yoga pants in France was American. The rest wore jeans, trousers, or shorts. Beauty standards in France and Southern Europe are far more realistic—modest and classy, but they don’t completely forgo raw sexual energy.

In contrast, women in the Anglosphere often seem poorly socialized. Many don’t know how to flirt, maintain a conversation, or even be interesting. They don’t read, cook, or go outside much. Instead, they feign disinterest to make you chase them. To compensate, they quadruple down on raw lust and sexual appetite. While the Anglosphere has cornered the market on women with raw sex appeal, that alone isn’t enough. It’s not enough for a long-term girlfriend, a wife, or the mother of your kids.

What’s needed is a well-rounded balance, and you can find this in other Western women. There’s no need to risk giving your future children severe identity issues and feelings of rootlessness by marrying someone from Southeast Asia or South America. In such cases, your kids may only feel they belong in cosmopolitan environments alongside other "mystery meat" individuals.

On a socioeconomic hierarchy, Whites still rank higher on average. If you have sons, marrying outside your race statistically disadvantages them when it comes to securing a future spouse. A well-rounded, culturally compatible partner ensures a better outcome for you and your future family.

The less Anglicized the women, the better your chances—provided you can handle the workload of cultural differences and language barriers. The Germanic world isn’t the best option, but I’ve noticed that Dutch, German, and Nordic women—including Finns—are far less frigid and desocialized than Anglos.

In my experience, German and Dutch women can be quite pleasant. They retain a sense of femininity, will beckon you over, or otherwise let you know they’re interested. The courting games are far more enjoyable. The same applies to Scandinavians—especially considering their high level of English proficiency (80% speak English as a second language). The French, despite their hardcore liberal republicanism, were the most pleasant.

In France, I saw women in their mid-forties resting their heads on their man’s shoulder on public transit, holding hands, and gently petting them. This level of affection is incredibly rare in the Anglosphere. In much of continental Europe, men genuinely seem to like their women, and women genuinely love their men. The so-called “gender wars” are far less prominent—or nonexistent—in Germanic and Latin Europe. France is a place where women will genuinely marry for love, and don’t care that you own a jacked up Ford F250.

Even the most aggressively feminist women I encountered, such as those at a communist rally in France, hated le wokisme. They wore scarves, petticoats, and jeans and could articulate their beliefs coherently. They were willing to engage in a debate without resorting to the typical gossip-shaming or derision so common in the Anglosphere. It’s a completely different world over there—like some kind of alternative universe. It made me realize how bad we had it in Canada, how things could be improved in our country, or worst case scenario, leaving.

Don’t get married, or at least wait

This one is probably going to get me in trouble with my colleagues and contemporaries, especially those of the Christian variety. Personally, I think marriage is an astoundingly risky decision for Generation Z, given divorce statistics, no-fault divorce laws, the poor global economy, and rising cost of living.

All relationships—and especially marriages—carry risks, but that doesn’t mean you need to willingly walk into gunfire with your chin up. By all means, have a long-term common-law girlfriend. If possible, pursue a religious marriage separate from a legal marriage to the state. But when you marry legally, you’re not just marrying your partner; you’re marrying the state. That includes divorce courts, child protective services (or their equivalents), and an entire system that, if you marry the wrong person—or even the right person without a supportive community or social infrastructure—can destroy you and take what little you’ve earned.

This applies to women as well. If a woman chooses a deadbeat man with no job, ambition, or prospects, I’ve both seen and heard of women losing a significant portion of their income to support a useless ex-partner.

Contrary to popular belief, a religious community is not what solely guarantees fertility, as all the data points to socioeconomics and societal over-regulation as the primary drivers that destroy fertility. Until the laws change or young men’s status is elevated (the easiest way being through better finances and job opportunities), legal marriage is a suicide run for many.

If You Do Choose to Marry Legally and Young

Carefully consider your legal options. Prenuptial agreements may be invalidated or thrown out depending on the jurisdiction. Consulting a lawyer in your country is absolutely crucial. If you’re making this risky decision, ensure it’s as ironclad as possible.

This isn’t about cynicism, bitterness, or mistrust—it’s about having a failsafe if things don’t go as planned, ensuring that everyone is protected. A well-drafted prenup can potentially protect not only you but also your partner. For instance, it can specify financial protections for your spouse in case of your death or a separation, or that inheritance solely goes to your next of kin, or that she gets more if you cheat on her with the maid.

A fair and equitable prenup can even include provisions like “winner-takes-all” if one party is at fault, ensuring accountability and justice. It helps prevent divorce from being an easy way out for either party. With both parties having something significant to lose, the incentive is to stick together, work as a team, and build a stronger foundation for your marriage.

This approach mirrors, as closely as possible, the semi-traditional concept of marriage that existed before no-fault divorce. It’s the most pragmatic option in the face of the modern challenges surrounding marriage.

Perhaps the most Important Thing

People in right-wing spaces have a tendency—a deeply ingrained one. Whether it originates from the seemingly limitless opportunities of the post-war economy or from consuming schizophrenic quantities of Nietzschean philosophy, they often believe that everything—no matter what, under any and all circumstances—is their personal fault or responsibility.

This is an extremely difficult pill to swallow: the objective reality of powerlessness in certain aspects of life. People hate this. They deny it. They don’t like acknowledging or talking about it. But the fact remains: if you’re a random Syrian, you’re not going to Ubermensch your way out of a civil war. No amount of idealistic or romantic hustle can objectively improve your socioeconomic opportunities in that context.

While the West is not (yet) in the throes of World War III or mass civil conflict, there are legitimate circumstances beyond everyone’s control—factors that no sigma grindset or endless loop of Jocko Willink motivational videos can overcome. There are hard limits in life, and while much of what you face is your responsibility, a significant portion of it isn’t.

Good luck and godspeed, boys.

---